The SEO Experts for Business Utilities
We're the hands on experts who build and operate a portfolio of three of the top business comparison sites for essential commercial utilities. We work closely with a select group of clients, building search and AI optimised sites that help them maximise their digital visibility.
Why we're different
We're not generalists. We're specialists in business energy, water and telecoms, and we believe that building a great website means truly understanding the subject matter behind it.
The content we create answers the questions business owners are actually asking, accurately and concisely. Google and LLMs reward that best-in-class information with organic traffic.
We consistently outperform generic SEO agencies by providing data-led insights drawn directly from the portfolio of top-ranking business utilities comparison websites built by our team.
Our services
We offer SEO and content services to UK B2B brokers, providers or suppliers in the energy, water or telecoms sector.
Most of our clients start off with a one-off project that can transform the organic visibility of an established site: getting the basics right in a tune-up, or a product page content strategy review and refresh.
We then offer a range of longer-term technical support, reporting and content delivery to further enhance their digital visibility.
Our portfolio
Spotlight began in 2020 with AquaSwitch, built to help business owners navigate the newly deregulated water industry. Google rewarded us for providing better information online, so we expanded into business energy and telecoms.
Today our portfolio of trusted commercial comparison sites helps businesses make better provider, plan and pricing decisions.
Our team
Ben leads Spotlight with a clear vision: to build the UK's most trusted B2B utility brands. His background in finance brings a commercial awareness to both content and PPC strategies.
Tom is the expert behind Spotlight's ability to transform the organic visibility of websites. Drawing on deep experience in digital marketing, he leads the technical SEO, AIO and content strategy.
Louise brings the expertise behind Spotlight's content and commercial offerings. With over a decade in business utilities, she contributes real-world knowledge of business energy, water, and broadband.
Christian curates our best-in-class content for Business Broadband Hub. With an engineering background, he turns complex telecoms subjects into content that's clear and credible.